Global Brand and Product Name Analyses
If you are launching a new product, a
service offering, a website, merging, spinning off a
division
If you are looking for your name, logo, or slogan to connect with customers globally and/or in local markets.
Consider... the impact of the name
If you are looking for your name, logo, or slogan to connect with customers globally and/or in local markets.
Consider... the impact of the name
Avoid...
- "Nothing sucks like an ..."
- "Manure stick"
- "Suffer from diarrhea."
- "...brings your ancestors back from the grave"
Our proprietary methodology for
linguistic analysis helps you determine the cultural and linguistic
appropriateness and suitability names.
Why you need it
Straight-forward name analyses in over 70 languages and regional dialects.
No lengthy reports - just the most essential information to help you make good decisions
Our network of over 800 professional linguists in more than 70 countries around the world.
Depending on the level of service you require, we partner with either local, US-based or overseas linguists, who
Why you need it
- Words or new word creations may portray a completely different meaning, or even mean other things in other languages
- How a word or name is said or articulated affects perception
- A name and color combination may change how people think about the name
- Maximize the return on investment of your marketing dollars
- Avoid ridicule and disapproval from native speakers
Straight-forward name analyses in over 70 languages and regional dialects.
No lengthy reports - just the most essential information to help you make good decisions
- We work with you to clearly understand your objectives and what you want to accomplish
- You choose the most appropriate and cost-effective level of analysis for your budget and your needs
- We deliver and make sure you are satisfied with the results
Our network of over 800 professional linguists in more than 70 countries around the world.
Depending on the level of service you require, we partner with either local, US-based or overseas linguists, who
- Hold advanced language degrees in English or their respective native language,
- Have a marketing knowledge or background, and
- Understand the importance of what you are trying to accomplish.